Jussi Goes Commercial
Click to the above left picture and expand it.
This was principally a Swedish phenomenon but there are also international examples.
That he was found in ads for pianos is no wonder, but at least in Sweden he could from 1935 be seen in ads for radio sets and throat pastilles, but also for such diversified products as fountain pens, typewriters, razor blades, magazines and even beds.
Below you will find some samples of ads from the period 1938 – 50.
![](http://www.jussibjorlingsallskapet.com/uploads/image/Jussi-reklam-Centrum%20radio,%20andra%20artister,%201938.jpg)
Centrum Radio 1938
![](http://www.jussibjorlingsallskapet.com/uploads/image/Jussi-reklam-Centrum%20radio,%20familj,%201942.jpg)
Centrum Radio 1942
![](http://www.jussibjorlingsallskapet.com/uploads/image/Jussi-reklam,%20Montblanc-pennor,%201942.jpg)
Montblanc fountain-pen 1942
![](http://www.jussibjorlingsallskapet.com/uploads/image/Jussi-reklam-Coryfin,%201943.jpg)
Coryfin throat lozenge 1943
![](http://www.jussibjorlingsallskapet.com/uploads/image/Jussi-reklam-Palmolives%201944.jpg)
Palmolives razor blade 1944
![](http://www.jussibjorlingsallskapet.com/uploads/image/Jussi_reklam-Knabe%20piano%201950.jpg)
Knabe pianos 1950
![](http://www.jussibjorlingsallskapet.com/uploads/image/Jussi-reklam-Pix,%201950.jpg)
Pix throat lozenge 1950
![](http://www.jussibjorlingsallskapet.com/uploads/image/Jussi-Reklam-Hildings%20sang.jpg)
Hildings beds. Date unknown.